© 2018 Kablooie Creative

Perception is everything

Is your business presenting itself as well as it could be?

 
We all know that first impressions count and no-one likes to think that they judge others by how they look, but in reality we often do it without realising. 
 
This is especially true in business. How consumers view us or judge us is often determined instantly by outward appearances. 
 
For example
You’re presented with two drinks with the same content (a nice gin perhaps! ooh yes please). One is in a plain plastic cup and the other in a gin glass.
 
Without thinking too hard, which would you instinctively go for…
 
branding perception
 
…The majority of people would go for the one in a glass. It simply looks more appealing, even though we know the drinks are the same.
The same rules apply to your business and this is where branding and marketing come in. By presenting your business in the best possible light, it helps customers instinctively choose you over the competition. Consumers aren’t just buying a product or service; they’re buying into what your brand stands for – quality, speed and reliability. 
 
We believe corporate branding extends beyond just a logo. Incorporating the colour scheme, fonts and imagery across all of your marketing materials and the right design can change the look, feel and perception of your business. Our design team are the perfect partner to help you achieve this. 
Have a project in mind? Don't hesitate to give us a call or drop us an email
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